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Andre Piazza

Product / Marketing leader, Information Technology and Services

Product / Marketing leader delivering memorable user experiences ★ The energy of a Sales maker, the brains of an Engineer ★ Andre Piazza

Andre Piazza's Bio:

"The energy of a Sales maker, the brains of an Engineer"

Product eader with strong global footprint, exceptional cross-functional leadership, having enabled multi-million new revenue streams across multi-billion portfolios in high-tech (services, wireless, cloud, consumer, enterprise, networking, storage).

In the dynamic high-tech market - where the gates to customers or decision-makers are narrower than ever - I facilitate disruption and make powerful ideas happen by confidently leading marketing, sales and development teams through the finish line.

I believe in building intelligent products, creating memorable customer experiences and translating these perceptions into user loyalty, increased profits and lasting relationships.

Key accomplishments:

  • Managed multi-billion portfolios and customer expectations across multiple channels (B2B, B2C)
  • Led market requirements, go-to-market plan and launch execution for new products generating $70M Rev streams (first 12 months post launch)
  • Developed innovative online / digital / e-commerce merchandising framework based on AB testing that increased revenue 12%, unit sales 11%
  • Implemented Sales Enablement programs promoting 35% sales upside
  • Received Dell Chairman's Award for promoting breakthrough product design improvements that protected 200K customers from incidents and saved $12.7M in warranty costs
  • Selected into the prestigious Dell Marketing Rotation Program: multi-year leadership grooming, Executive exposure and challenging Global assignments

Social Media influencer:

  • LinkedIn: 2000+ active members in network
  • Twitter: Follow AndreAtDell at
  • Influence: Klout score = 64; Kred score = 670 / 8


  • Go-to-market strategy
  • Creative solutions to business problems
  • Product Lifecycle Management
  • Sales Enablement
  • Digital Marketing, eCommerce
  • Building high-performing cross-functional teams
  • Distinctive Executive presentation skills
  • Passionate Speaker
  • Decision Facilitator

~ Andre Piazza

Andre Piazza's Experience:

  • Portfolio Manager, Global Consumer Services Marketing at Dell

    Short-term assignment as Portfolio Manager in Consumer Services Marketing. ? Developed innovative online store / e-commerce merchandising framework based on extensive A/B testing that ultimately increased revenue 12%, unit sales 11% over the entire portfolio ? Product, Marketing and Business requirements (PRD, MRD, BRD documents) collection, negotiation and documentation defining product strategy, positioning, messaging, pricing and costs for a key new product

  • Smartphone / Tablet Program Manager at Dell

    ? Repair supplier and ODM capabilities assessment, contract writing, requirements negotiation, audit, selection and ramp-up ? Launched 3 smartphones and 1 tablet in United States / Europe / Brazil / China by setting up global repair operation engineering footprint from scratch ? Contract negotiation leading to $1.5M savings from process improvement ? Directed supplier capacity planning, components seed stock acquisition, repair process design/validation, pilot and mass-production ? Provided strategic guidance to Rev Logistics Sr Director/Sr Mgmt on ODM/supplier capability, headcount allocation, operational complexity reduction, repair readiness status, issue tracking/resolution ? Acted as subject-matter expert (SME) in smartphone / tablet design in all technical capacities: hardware, software, mechanical, test and process aspects ? Implemented innovative control tower model with suppliers to empower and global launch

  • Design Program Manager at Dell

    ? Designed a robust, reliable product design and superior experience in computers, peripherals and spare parts that improved customer satisfaction. ? Reduced warranty costs by simplifying repair through product design criteria (Design for Serviceability) and defining clear supplier / ODM expectations translated into contractual requirements. ? Globalized Repair operations. Led 30+ individuals indirectly by assembling the first Global New Products Introduction Core Team that accomplished 200+ product launches across the globe. ? Empowered ODM / suppliers to be more effective in correcting design issues by building respectful, accountable partnerships. As a result of the engagements above, one of my Serviceability projects has been awarded the Dell Chaiman's Award - the most prestigious Customer Experience award in the company. ? Interacted with Product Development, Finance, Logistics, IT, Marketing and Procurement organizations to empower the repair centers that fix systems and parts. ? Revitalized global repair data collection requirements and advanced statistical analysis of repair site performance that enabled $40M+ warranty costs savings yearly ? Standardized Engineering and Quality requirements on RFQ Terms and Conditions across 8+ computer ODMs (Original Design Manufacturers) impacting 200+ products launched yearly

  • Supplier Engineering and Quality (SEQ) at Dell

    Short-term assignment dedicated into building a robust Quality Management System (QMS) for a $1B revenue / year business and implementing processes at a fulfillment merge center. Key customers of the facility included NetworkGeneral and Google, who fulfilled unique product from that facility (Google Server). Quality Mgmt System encompassed the complex incoming logistics chain through product assembly and quality to final delivery.

  • NPI Project Manager - New Products Introduction at Dell

    Project Management of high-tech products introduction and sustaining across functional groups (Manufacturing, Services, Logistics, Engineering, Quality, Development) spread over Americas. ? Awarded "Execution Excellence Award" by Americas Services Logistics (ASL) Director for having launched Brazil in-country repair operation, saving local business unit $3M in services spare parts cost ? Developed innovative framework for New Products Introduction (NPI) and CBA viability models for 8 in-country suppliers, successfully launching 70+ products across notebooks / laptops, desktops, LCD and CRT displays, monitors, PC components and peripherals ? Product Engineering: suppliers and process management. ? ISO 9001 lead auditor.

  • Production and Quality Supervisor at DataCom Telem?tica

    ? Responsible for production control and product quality. ? ERP development and business inteligence (BI) controls implementation ? ISO 9001 implementation DataCom is a Telecom company that designs and sells modems, converters, multiplexers and routers for networking (data, voice and video communications). Customers were large Brazil telecom carriers (data, voice and wireless communications) and large through small/medium businesses.

  • Engineering intern at Fras-le

    Proposed energy rationalization and efficiency control to Engineering and Manufacturing management.

  • Senior Product Manager, Consumer and Enterprise Services Marketing at Dell

    ? Sales Enablement Manager accomplishments: ? Enabled sales for $4B Professional Support Services portfolio by aligning Commercial Sales / Mktg Executives around strategic programs and managing KPIs ? Modeled features, requirements and go-to-market strategy for enterprise support services entailed for grid, cluster computing and HPCC datacenters enabling incremental $20M / yr ? Improved Rev / unit in 35% by developing a platform of Marketing / Sales engagement best practices with Sales leaders ? Facilitated Mktg mix success for initiatives across sales, messaging / PR, pricing, finance, development, legal ? Assessed competitive capabilities developing Sales battlecards / collateral positioning advantages, disadvantages and parity enablers ? Consumer Services Product Manager for portfolio including warranty, accidental damage, theft protection and Software (SaaS) online backup. Online / digital and direct sales channels: merchandising, upsell frameworks; sales training; go-to-market strategies; new products launch; business case development; KPI management. ? Managed sales attainment for $150M services portfolio P&L ? Led go-to-market plan and execution for innovative support service in US / China generating $25M / yr (first 12 mo) w/ exceptional attach on e-commerce platform and retail ? Built product positioning strategies to simplify portfolio while growing financials and customer satisfaction ? Formulated strategies to improve NPS (Net Promoter Score) and customer perception for digital and traditional marketing communications ? Implemented Sales training / coaching / incentives program across 300+ sales agents, 3 sites w/ $ 1.3M rev upside / yr ? Optimized offer pricing based on competitive assessment and customer affordability analysis improving product affordability adding $500K Rev / yr ? Developed Global training curriculum for 3K sales agents ? Mobility Product Manager (Smartphones / Tablets): Consumer, SMB segments facilitating retail engagement.

Andre Piazza's Education:

  • Universidade Federal do Rio Grande do Sul

    Bachelor of Science (B.Sc.)

Andre Piazza's Interests & Activities:

Marketing, Go-to-market strategy, Product Lifecycle Management, Product Management, Product Marketing, Sales Enablement, Digital Marketing, Building high-performing cross-functional teams, Distinctive Executive presentation skills, Speaker, Decision Facilitator ♦ People Development

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